After the previously announced environmentally-friendly
Conscious collection, H&M will be launching another special collection for a great social cause in April. The Fashion Against AIDS campaign is back looking way more polished up this year - quite a departure from the previous loud, colorful and celebrity-backed collection from last year.
I really like the use of softer, pastel colors which are perfect for the Spring / Summer look and the use of typography is quite refreshing. My favorite pieces so far from the unisex collection are the grey and orange parkas, several message t-shirts, the grey sweatpants, and oddly, the typography jumpsuit:
The collection will be available in all H&M stores on April 28, 2011. 25% of all sales will be donated to HIV/AIDS projects to promote safe sex and raise HIV/AIDS awareness worldwide. Find out the prices for all items in USD right after the jump!
Photo credit:
H&M via
Nitrolicious
