February 04, 2011

Shopping Intel: H&M Conscious Collection (with Price Lists)



It's always great to see big companies taking care of the environment. In H&M's latest aptly titled 'Conscious' Collection, we can see how the environmentally conscious high street fashion powerhouse created these sustainable looks with organic cotton, Tencel® and recycled polyester. The collection includes looks for the ladies, as well as kids.

The fabrics are perfect for the Spring / Summer weather, especially since they're all in different shades of white. These are my favorite pieces from the collection - they can easily be blended into our wardrobe and are great for freshening up old looks from last year or so.



This refreshing collection will be up on the racks in all H&M stores worldwide on April 14, 2011. While it may not be as high profile as the game-changing collaboration with Lanvin last year, it's definitely worthy of our support for its cause, the versatility of the pieces and their very affordable price tags! Full price lists in USD (including womenswear and kidswear) and the rest of the ad campaign after the jump!












The full collection can be viewed here.

Photo credit: H&M via Nitrolicious
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