There's always a certain honest, confident quality in everything Paul Smith that kept me a loyal fan all these years. Here we have the brand's SS2011 campaign which is nothing short of the very same iconic quality shot by none other than Sir Paul Smith himself.
'I wanted to keep the shoot simple, positive and to the point.' - Paul SmithThese images are quite a statement considering they're pretty different from everything else we see out there. I especially like how the models (or rather, normal folks, since some of them aren't professional models) are styled in a "real, no-nonsense" way. Let's be honest, who's gonna look like THIS every day?
Wonder what Paul Smith Jeans's SS2011 campaign ad looks like? Find out after the jump!
Photo credit: Paul Smith
